Stage 1: Client Brief
• Definition of Project Requirements
Stage 2: Research & Analysis
• Consumer Profile
• Competitor Profile
• Brainstorm Design Potential
• Design Restrictions
Stage 3: Design Brief
• Project Objectives
• Research Findings
• Design Strategy
• Scope of Works
• Design Costing
• Project Decision Point
Stage 4: Concept Design
• Concept Generation
• Presentation
• Project Decision Point
Stage 5: Design Development
• Concept Development
• Presentation
• Project Decision Point
Stage 6: Design Variation
• Design Variation
• Presentation
• Project Decision Point
Stage 7: Design Specifications
• Technical Detailing of Design
• Prototype Design
• Presentation
• Project Decision Point
Stage 8: Design Implementation
• Design Production
• Design Distribution
Stage 9: Design Evaluation
• Project Analysis
A contact person must be nominated to manage the project on behalf of your business. Based on briefing sessions, a marketing brief will be prepared which will communicate back to you that we have a clear understanding of the work required, your intended target market and business objectives. The marketing brief will provide further specific details regarding timing and project structure.
Based on the brief, Go-Global will provide creative directions for the development of the scope of works and how it will be implemented. We will liaise with you to ensure a roll-out timing that best meets your marketing objectives. Finished artwork will be provided and implemented for all items identified in the scope of works upon completion.